Richard Dawkins sharing the God Delusion to a group of people.
Whether you are religious or non-religious, if you have read “The God Delusion” there’s one thing you can be certain on; Richard Dawkins is a hell of an author. His persuasive ability is of the highest calibre, both subtle, and powerful; which of course he needed if he were to ever stand a chance to endeavour in one of the most ambitious tasks of any persuader; conversion of religion, or in this case, the switch to religion to the absence of religion.
Although of course he wouldn’t have succeeded in converting every reader to atheism, his book still required his incredible mastery of the language and its conventions to make his text persuasive. Richard Dawkins is like a trained assassin when it comes to using language. He has in his rack, various literary “weapons” of all kinds of shapes and sizes, which he uses with precision, power, and personality, to attack away at the victim of God. What are these weapons? Well let’s find out.
Anecdotes are abundant in the God Delusion, and are in fact his primal source of evidence, alongside his logical reasoning’s of his ideologies. These anecdotes and his explanations are what make up the fat bulk of the book, and arguably is the most important technique for his persuasion – no reader would just accept his beliefs, he had to back it up with solid facts. His arguments aren’t in some mixed up order either, they do follow a particular structure to develop the mind of the reader through these arguments; starting off with making suggestions as about some of the upcoming to believing in God, to straight-up rebuking the idea of God’s existence.
But another important technique he uses in making his anecdotes effective on the readers is his ability to create characterisations ideas like “God” as either Good or Evil. This is crucial to the book because Dawkins wants the readers to see God and Religion as bad, and atheism is good, and to do this he has to make clear distinctions between the sides, and cast them off to opposite poles, with one side clearing being in good favour. Perhaps the most distinguishing characterisations he made was one of God himself, in which he says,
“The God of the Old Testament is arguably the most unpleasant character in all fiction: jealous and proud of it; a petty, unjust, unforgiving control-freak; a vindictive, bloodthirsty ethnic cleanser; a misogynistic, homophobic, racist, infanticidal, genocidal, filicidal, pestilential, megalomaniacal, sadomasochistic, capriciously malevolent bully.”
When Dawkins made this little caption of God, he had to make his selection of words and figurative language very carefully. All of the traits he includes are negative ones, and he leaves no room for hopeful positives. He wants to characterize God as the most unlikable character ever to exist, and as such he finds the traits which the eye of the modern person would receive as undoubtedly horrible.
However all of this is just the main block of his persuasive plan. To effectively “make it work” he needed to round it all off with his profile, or how the readers viewed the author of the book. If the readers saw an argument which looked like it was written by and angry, ranting, idiotic, and frustrated atheist, they would automatically shut him off and deem any of his further arguments as just rabble. So Dawkins adapts his style of writing to the voice of someone people would listen to wilfully; that is, an authoritative, intelligent, and confident voice. Essentially he takes the role of the leader, and a leader that people would actually listen to. To achieve this is pretty simple really. Use big words, make assumptions but pose them as facts, add in a few sciency stories and WALLAH, you got yourself a nice, suited mask that says “Hey, I’m smart so listen to me.”